Shawn Marion from Dallas Mavericks just finished his annual Shawn “The Matrix” Marion basketball Camp. This is a three day camp that this year was attended by 250 young athletes age 8-16.

The best ones, according to Shawn, were given autographed bowling balls with his face on them. The balls were manufactured by OnTheBallBowling.com and were given to Shawn Marion by the president of the company Mike Stout.

The first time I heard about that product I was puzzled. I was thinking to myself – “Who on Earth will need a custom bowling ball”.

A few days later I saw a picture of John Legend in People magazine with one of these customized bowling balls with his face on it and it suddenly it made sense to me.

It wasn’t about the bowling ball – it was about the uniqueness of the gift. Since a friend of mine was having a birthaday I decided to give the website a try.

I went to www.OnTheBallBowling.com, watched the short video clipping showing how to design a bowling ball. A few minutes later I was playing with the design wizard.

I was uploading pictures, resizing them, adding text …having fun. I ended up buying the bowling ball that I was designing for my friend.

He is so happy because he has something that a few others have and one of them is John Legend.

If you want to experience for yourself how easy it is to customize a bowling ball or pin – go to www.OnTheBallBowling.com.